Open Question: A few business questions.?

1. Which of the following is most consistent with a relationship marketing strategy? A.The development of a website that seeks customer feedback and allows customers to communicate with each other B.The creation of a national advertising campaign using radio and television to increase market share C. Designing a promotional campaign to increase cooperation among the firm's suppliers D. Distributing goods through limited service discount stores 2. Which of the following has been the most powerful contribution to the popularity of customer relationship management in recent years? A. The recognition by marketers that earning a profit is not the primary goal of a firm B. The development of production techniques that enable firms to cost effectively produce tiny or larger quantities of a product. C. The dramatic increase in the number of firms providing software that allows firms to become "customer-centric." D. The recognition that attracting new customers is the most effective strategy to increase profits over time. 3. Roosevelt Community College has experienced declining enrollment for the past three years. The college has relied on enrollment from newly graduated high school students in the past. In order to identify other potential markets, Roosevelt Community College would benefit from: A. test marketing B. sales promotions C. marketing research D. a stakeholder audit 4. Those organizations that assist in the movement of goods and services from producer to industrial and consumer users are known as: A. directed marketers B. distributive specialists C. marketing intermediaries D. supplementary marketers 5. A _________ is a marketing intermediary that sells products to other organizations. A. wholesaler B. retailer C. disintermediary D. jobber 6. Marketing intermediaries: A. are unlikely to survive in a competitive global economy B. have survived because they can often perform marketing functions faster and at lower cost than producers C. create value, but this value is seldom great enough to justify the added cost they charge for their services D. tend to increase the number of exchange relationships producers and consumers must deal with in order to buy and sell goods 7. Suppose that eight bakeries each tried to sell their products directly to seven supermarkets. The total number of exchange relationships that would be established is: A. 14 B. 25 C. 56 D. 72 8.__________ utility is usually provided by producers rather than marketers. A. Possession B. Time C. Place D. Form Frank... That website didn't help me much.

2 Feb 2012, 11:48 am | click here to view more